Behr Paint is Making Huge Dreams Come True with Tiny House Giveaway
July 06, 2016
Paint company launches Dream Tiny sweepstakes, helps a wounded veteran's wish come true
Homeowners seeking smaller spaces and greater freedom have grown the tiny house movement from a potential passing fad to a booming industry. In the spirit of this movement, and to help consumers find their passion and true hue, Behr is launching the Dream Tiny sweepstakes and giving away a custom tiny house RV from Tumbleweed Tiny House Company®. Behr will also use the sweepstakes to raise awareness and funds for Operation Tiny Home, a nonprofit that helps veterans achieve stable housing.
"Behr has always supported expressing personal joy and individualism, which is exactly what the tiny house movement is all about," said Jodi Allen, Chief Marketing Officer, Masco Coatings Group. "Even if you don't own a tiny home, small-space living resonates with people of all ages and stages who want to live colorfully and unconventionally."
The Dream Tiny sweepstakes builds off of Behr's newest advertising campaign, which features an adventurous couple trekking across the country in their tiny house RV and showcasing the superior durability of BEHR MARQUEE® Exterior Paint & Primer through fade, dirt and early rain resistance. The advertisement is part of Behr's larger True to Hue™ campaign and highlights the brand's most advanced exterior paint formulated to weather whatever come its way, which is available exclusively at The Home Depot® stores. View the TV commercial on YouTube.
More Homeowners Finding Joy in Small Spaces
The tiny house movement is growing thanks to numerous lifestyle benefits and the spotlight it has received from reality television shows. People are jumping on the trend for many reasons, but the most compelling include environmental concerns, financial considerations, and the desire for a simplified, more flexible life.
"Small-space living is an opportunity to get creative with color and design," said Erika Woelfel, Vice President of Color and Creative Services at Behr. "It's amazing how the right paint colors and some clever storage options can help you live big in small spaces." Throughout the Dream Tiny sweepstakes entry period, Behr will share design tips, color palettes and inspiring ideas for small-space living including how to effectively make rooms feel more open with color selection on its website and blog, Colorfully, BEHR. Small space enthusiasts can also find a wide range of color inspiration at The Home Depot stores nationwide.
"Dream Tiny" Sweepstakes is Behr's Biggest Ever
For Americans with big dreams of owning a tiny home, the chance has arrived. For its Dream Tiny sweepstakes, Behr has partnered with industry-leading Tumbleweed Tiny House Company to give away a custom Cypress® tiny house*. This grand prize will be beautified with BEHR® paint and outfitted with premium fixtures from Delta Faucet and Liberty Hardware. The grand prize will also include up to $25,000 in cash and a gift card for up to $1,000 for The Home Depot stores. Additionally, three first-prize winners will receive a $500 Airbnb gift card and $4,500 in cash which could be used for a tiny house dream trip; and 20 second prize winners will win a $100 The Home Depot gift card to.
Fans may enter the sweepstakes by visiting BehrDreamTiny.com during the entry period. Customize a virtual tiny house with shades of BEHR MARQUEE Exterior paint, and then, choose or upload a dream destination for the custom house—the beach, mountains or another picturesque setting—and submit the finished image with a short story about why a tiny house would make your big dreams come true. Winners will be selected in random drawings from eligible entries. The Behr Dream Tiny sweepstakes runs from Friday, July 1, through Saturday, October 1, and is open to residents of the 50 United States and the District of Columbia. For official rules, please visit BehrDreamTiny.com.
Giving Back to Veterans in Need
For every Dream Tiny entry it receives, Behr will donate $1 (up to $25,000) to Operation Tiny Home, a nonprofit that assists people struggling with housing instability. Currently, the organization is raising funds to build a tiny house for Robert, a wounded war veteran in Texas. After serving in Iraq and Afghanistan, and sustaining injuries as a result of his service, Robert is unable to maintain steady work and needs help to find a permanent home.
Although construction began on his home earlier this year, a loss of funding put the project on pause. By rallying its fans to participate in the Dream Tiny sweepstakes, Behr intends to raise the full amount needed to complete Robert's tiny home and give it a beautiful custom finish with the long lasting durability of BEHR MARQUEE Exterior and also BEHR PREMIUM PLUS® Interior, perfect for application in small spaces with its zero VOC and low odor features.
To track progress on Robert's home and see what's happening at BEHR, follow the brand on Twitter at @BehrPaint, on Facebook at facebook.com/BehrPaint, Instagram at @BehrPaint and on Pinterest at pinterest.com/BehrPaint. Visit behr.com and the Colorfully, BEHR blog for color information, inspiration and how-to information. BEHR paint can be found exclusively at Home Depot stores nationwide.
About Masco Coatings Group
Masco Coatings Group, home to Behr Process Corporation and Masterchem Industries LLC, the makers of BEHR® and KILZ® Brands respectively, is one of the largest manufacturers and suppliers of paint, primers, stains and surface finish products to Do-It-Yourselfers and professionals. From high-performing KILZ Coatings Products to award-winning BEHR Paint and Primers In One, Masco Coatings Group is dedicated to meeting the coating and color needs of architectural and design professionals, as well as DIYers with an unwavering commitment to quality, innovation and value. For more information, visit behr.com and KILZ.com.
About Tumbleweed Tiny House Company
Founded in 1999, Tumbleweed Tiny House Company is at the forefront of the Tiny House movement. Tumbleweed provides a full range of products and solutions for the Tiny House enthusiast including fully built Tiny House RVs, Barn Raisers, which are partially built RVs, trailers, plans, workshops, How-To DVDs and more. Tumbleweed focuses on providing high quality products while allowing the customer as much control over their dream as they like. www.tumbleweedhouses.com.
About Operation Tiny Home
Operation Tiny Home is a 501(c)(3) nonprofit that assists people to maintain a life of dignity through pay-it-forward tiny housing solutions. The Operation Tiny Home Pay-It-Forward Veteran Housing Program provides independent housing for veterans in need of a secure, safe and comfortable home. Learn more at http://www.OperationTinyHome.org.
*The tiny house grand prize is a recreational vehicle (RV). All state and local taxes and fees may apply. See official rules.