Introducing New BEHR DECKOVER® Solid Color Coating
June 03, 2013
Just in time for spring and summer outdoor renovations, new BEHR DECKOVER® Solid Color Coating is an innovative makeover solution for your old, weathered wood or concrete. The advanced formula creates a durable smooth coating to revitalize tired decks, patios, porches and even pool decks, and provides a budget-friendly unique solution that was previously unavailable to consumers. Even decks, patios and porches with previous stains can be rejuvenated with BEHR DECKOVER; a product so advanced it’s created a new category of smooth finish resurfacing coatings.
“Using years of research and the latest technology, we have developed BEHR DECKOVER Solid Color Coating - a superior smooth finish resurfacing product,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “BEHR DECKOVER provides easy application and durable protection against the elements, while refreshing the appearance of wood and concrete, allowing consumers to rejuvenate instead of replacing their decks or concrete surfaces.”
BEHR DECKOVER Solid Color Coating offers a substantial layer that dries four times thicker than conventional stains. It covers splinters and fills cracks up to ¼” and spreads as evenly as paint. The easy, splatter resistant application creates a smooth, slip-resistant finish. The result for sound wood and concrete surfaces is a rejuvenated, low maintenance deck that resists the elements, repels water and creates a smooth, slip-resistant finish that is comfortable for bare feet.
With just two coats and no primer needed, BEHR DECKOVER repairs weathered or cracked horizontal and vertical wood, composite and concrete surfaces. One gallon fully covers fifty square feet in 2 coats, and the revived surface is dry to the touch in just four hours.
The new product is currently available exclusively at The Home Depot stores nationwide and homedepot.com/behr in 54 unique colors, including 48 from Behr Premium Exterior Wood Stains and Finishes palette and six of Behr’s most popular Floor Coatings hues at a suggested retail price of $34.98 per gallon.
Do-it-yourselfers can visit behr.com/deckover to access robust how-to information and explore design inspiration. Fans can also follow BEHR Paints on Twitter at twitter.com/behrpaint, like BEHR Paints on Facebook at facebook.com/behrpaint, and browse How-To videos at youtube.com/user/BehrPaints. The ColorSmart by BEHR® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR hue at the touch of a finger. Plus, at colorfullybehr.com, Erika Woelfel, Director of Color Marketing, shares her perspective and expertise on all things color.
Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.