Pidsa Celebrates 25th Anniversary
February 12, 2012
In 1986 José Antonio Pérez Priego and María Fernanda Garza started Pidsa, a company that would provide products for the DIY market in Mexico under the Pidsa brand.
The DIY concept was basically unknown for the Mexican consumer, but Priego and Garza realized that due to the lack of reliable plumbers, there was an opportunity to introduce a basic plumbing repair line not so much for the savings but for people that wanted the job done right.
The original Pidsa product line included toilet repair valves, showerheads, angle stops, flexible connectors and faucet aerators. At the time there were no big boxes like The Home Depot or Lowe’s in Mexico, not even hardware retail stores like Ace, so the next problem to solve was to find an adequate distribution channel. There were a number of hyper-marts, Mexican chains with a very lean hardware department, basically with some automotive, electrical, and telephone connection products.
Pidsa co-founders José Antonio Pérez Priego and María Fernanda Garza.
Priego and Garza took on the task of convincing retailers to open a plumbing section in their stores with everyday repair products. It wasn't easy, but by 1990 the Pidsa brand was the leader in DIY plumbing repair products, with a nationwide presence.
In 1992 Home Mart, the first big box Mexican building materials store, opened its doors, and stocking Pidsa products was the logical choice. The same thing happened when Total Home, a joint venture between Mexican Alfa Group and Payless Cashways opened in 1994.
In 1995 Masco acquired Pidsa – which recently celebrated its 25th anniversary – and which continued to grow, adding new products from various Masco divisions. Today the Pidsa brand is part of Mascomex, and continues to lead the Mexican DIY Plumbing Segment with Nationwide Presence and distribution through all major retailers.