30 Years Supporting the United Way
2020 marks the 30th year of Masco’s partnership with the United Way for Southeastern Michigan. Every year since 1990, Masco World Headquarters has made both a corporate gift to the organization and fundraised among our employees, totaling over $5 million in donations to this vital organization in our region!
This year, the COVID-19 crisis made our partnership more important than ever. Due to the urgent needs the pandemic created in southeastern Michigan, Masco made our annual donation to UWSEM in the early spring rather than in the fall. UWSEM was able to deploy our funds quickly, supporting access to food for children and seniors, keeping its 2-1-1 support hotline staffed during a massive influx of calls and providing grants to nonprofits meeting families’ basic needs.
In addition, Masco is proud to be the matching sponsor for the UWSEM’s Giving Tuesday fundraiser running from November 24-December 2. All donations made during this period will go towards their Community Resilience Fund to help close the digital divide, with Masco matching up to $25,000.
In a time of uncertainty, the United Way for Southeastern Michigan has been a bedrock for our community. We are proud to celebrate three decades of partnership with their organization and our employees’ commitment to #LiveUnited.