Brad Hiranaga

Brad Hiranaga joined Masco in July 2026 as Chief Marketing Officer. In this role, he leads Masco’s enterprise brand and growth agenda, overseeing capabilities that strengthen brand equity, deepen customer and consumer understanding, enhance commercial performance, and accelerate digital innovation across the portfolio. He partners closely with Masco’s business units to unlock enterprise value and support growth across the company. 

Brad brings more than 25 years of experience leading brand growth, business transformation, and customer strategy across the consumer products, hospitality, and outdoor industries. Throughout his career, Brad has built purpose-driven brands by combining customer insight, human-centered design, and culture to drive growth and innovation. Before joining Masco, Brad served as Senior Vice President, Global Brand, Experience & Design at Marriott International. Prior to Marriott, he spent more than 15 years at General Mills, where he held a series of senior brand leadership roles culminating in his appointment as Chief Marketing Officer. He later served as Chief Brand Officer at the high-growth outdoor brand, Cotopaxi. 

Brad earned his MBA from the University of Michigan Business School and a BA in Business Leadership from the University of Puget Sound. He also sits on the Board of Directors of Vimergy, a wellness company specializing in premium vitamins and supplements. Outside of work, Brad enjoys golf, tennis, basketball, and exploring new travel destinations with his family.