Masco Partners with Local News to Collect Children’s Books
This year, Masco is partnering with the Detroit news station WDIV to broadcast a special series in Masco World Headquarters’ home region of Southeast Michigan. Through televised segments airing weekly on WDIV Detroit, the year-long series, called Go 4 It, is celebrating good news by shining a spotlight on the philanthropic impact made by nonprofit organizations, corporations, and individuals.
In March, to celebrate Reading Month, WDIV broadcast live as Masco HQ hosted a drive-through book collection to benefit Detroit Public Schools. Over the span of 12 hours, employees and community members donated 9,500 books for K-8 students, with volunteers sorting them by age group for placement in classrooms. WDIV has been delivering the books to classrooms across Detroit.
Thank you to all our employees and everyone from the community who came out to Masco to donate a book (or a box of books!) to support young readers.