“Seedlings” Helps Literacy Grow

Masco is pleased to continue supporting a very special organization in 2021. Seedlings Braille Books for Children, located in Masco World Headquarters’ hometown of Livonia, MI, is dedicated to increasing the opportunity for literacy by providing high-quality, free and low-cost Braille books to children who are blind or have low vision.

Books produced in Braille are significantly more expensive than regular books, sometimes costing up to $100 for a single book. Seedlings relies on 50 volunteers to help produce books that are much more affordable for families. Through their Book Angel program, every child in the US ages 0-21 who is blind or has low vision is eligible to receive three free Braille books of their choice each year upon request, and Seedlings sells subsequent books at an average of $10/book. In 2020, Seedlings provided over 7,300 books through their Book Angel program!

Masco has sponsored Seedlings for the last three years. Our 2021 donation of $5,000 will allow Seedlings’ Book Angel program to gift 167 children with 3 free books each, increasing critical access to Braille from a young age to help kids in the blind and low-vision community develop the literacy skills they need for success in school and in life.