Skip to main content

Masco In The Community

Supporting Housing During Natural Disasters

Housing

2020 brought a skyrocketing level of humanitarian need across the world, and Masco’s community outreach in the Housing space saw demand for temporary housing and shelters escalate rapidly. One major cause of this was the continuing rise of natural disasters across the US.

Masco was proud to help fund two critical American Red Cross relief efforts in 2020. The first occurred in Masco’s home state of Michigan when thousands of people had to evacuate their homes in mid-Michigan after spring flooding led to the failure of two dams on the Tittabawassee River. The Red Cross immediately mobilized to provide assistance and utilized temporary emergency lodgings in hotel and motel rooms for people who needed a safe place to stay during COVID-19; in all, they provided 2,515 overnight stays for people with nowhere to go. Red Cross was also able to provide over 4,584 meals, as well as snacks, personal care items, and over 600 cleanup kits.

Later in the year, our Brasstech, Inc. and Behr Paint Company business units donated a combined $100,000 to the American Red Cross of Southern California for wildfire relief. Red Cross disaster workers and volunteers have worked constantly in Southern California for months to keep up with multiple regional evacuations due to the wildfires, arranging emergency lodging and providing hydration and snacks for evacuees. Brasstech had also donated in the early days of COVID-19 to help the American Red Cross of Southern California secure sanitization supplies and additional personal protective equipment for its medical workers and volunteers, ensuring the volunteers were as safe as possible while performing their critical work.

We’re incredibly grateful to the American Red Cross workers in Michigan and California who helped evacuate and shelter thousands of people- including Masco employees, neighbors and family members- during life-threatening situations last year.

More Posts

Masco Corporation Supports American Red Cross Disaster Relief Efforts with $250,000 Donation

Housing

The American Red Cross recognizes Masco Corporation, headquartered in Livonia, MI, for its pledge of $250,000 to the Disaster Responder Program. By making a proactive donation to Red Cross Disaster Relief, Masco helps ensure the organization is prepared to meet the needs of people affected by disasters big and small across the U.S. The Red Cross responds to more than 60,000 disasters across the country every year — mobilizing a team every eight minutes — providing relief, comfort and hope to people during what can be the worst days of their lives. As large disasters like wildfires, tornados and hurricanes…

Masco Attends “Topping Off” Ceremony for Fisher House Detroit

Housing

In February, Masco nonprofit partner Fisher House held a ceremony to celebrate the “topping off” of their new Detroit location and the 99th Fisher House in the U.S. With plans to open its doors to military families this fall, supporters gathered to witness a milestone in the construction timeline: the placing of the final beam in the structure. Masco’s Director of Communications & Corporate Giving, Sue Sabo, who attended the ceremony, said, “It was exciting to see how far Fisher House Detroit has come in the past few years, from a shared dream to be able to host military families…

Masco Helps Welcomes New Refugee Neighbors to Southeast MI

Housing

In 2023, Masco partnered with the nonprofit Samaritas and St. John’s Episcopal Church in Plymouth, Michigan, to turn a vacant colonial house on the St. John’s property into a home for resettling refugee families coming to the Great Lakes State. With capacity to fit up to eight people, the home will serve one family at a time; when the residing family is on their feet and ready to move into their own place, another refugee family in need will take over occupancy of the Plymouth house. Families in the home will also continue to receive support services from Samaritas, the…